British Fires Sway 16" Classic Frame Electric Fire
- Three-Bar Curved Fret
- Three Frame Finishes
- Semi-Recessed or Freestanding
- Deluxe Real Logs
The Sway 16" Classic brings timeless inset styling to modern electric convenience. Its three-bar curved fret design echoes the ribbed ironwork of traditional fireplaces — familiar, reassuring, quietly confident. The frame sits wide around the fire, creating presence without demanding attention.
Available in three finishes — Black Chrome, Black Nickel, or Black Brass — the Classic frame complements both period and contemporary interiors. Black Chrome offers subtle shine. Black Nickel provides warm industrial character. Black Brass brings heritage richness that pairs beautifully with traditional mantels.
Behind the frame, the same award-winning fire technology found across the British Fires range. Hand-scorched Deluxe Real Logs arranged on the forest-floor bed. Rear Dark Glass creating a sophisticated backdrop. LED flame technology with adjustable brightness. Thermostatic control from 17°C to 27°C via remote.
The Sway Classic fits standard 16" (406mm) fireplace openings. Spacer frames allow semi-recessed installation or freestanding use with a surround. No chimney. No flue. Just a standard 13A socket and an empty grate waiting to become the room's focal point.
- Free delivery over £500
- 4.8 Google Reviews Score
- Expert Installation Available
Configure Your British Fires Sway Electric Fire
Select your preferred British Fires Sway options below
Select Your Frame Options Select your Installation Type Below
Technical Specifications
Every dimension, every material choice, every specification has been considered. Built to exacting standards for those who demand excellence.
Choose Your British Fires Sway Edition
Each edition offers a unique aesthetic and feature set. Compare to find your perfect match.
Signature
Deluxe
Black Edition
Signature
- Fuel bed Ceramic log set
- Rear glass Mirrored
- Glass effect Depth illusion, shimmer
- Price point Entry level
- Customisation Fully customisable layout
- Best for Classic, traditional interiors
Deluxe
- Fuel bed Deluxe Real Logs
- Rear glass Mirrored
- Glass effect Depth illusion, shimmer
- Price point Mid-range
- Customisation Fixed arrangement
- Best for Authentic, natural look
Black Edition
- Fuel bed Deluxe Real Logs
- Rear glass Dark
- Glass effect Dramatic contrast, spotlight
- Price point Premium
- Customisation Fixed arrangement
- Best for Contemporary, dramatic statement
The Story Behind Deluxe Real Logs
What makes British Fires Logs truly Special
What
Hand-crafted using genuine English oak for unmatched realism.
How
Scorched and charred by hand, then detailed with natural bark.
Why
No two fires are the same — each log is uniquely positioned.
Result
A fire so realistic, it has to be seen to be believed.
What Makes The British Fires Sway Exceptional
Deluxe Real Logs
Hand-scorched British oak logs arranged on a forest-floor bed — each Sway has its own unique campfire
Two Frame Styles
Classic (three-bar curved fret, traditional) or Elegance (two-bar clean design, contemporary) — choose your character
Flexible Installation
Semi-recessed into standard 16" openings or freestanding with a surround. Spacer frames included
Rear Dark Glass
Sophisticated backdrop that minimises reflections and puts full focus on the flames and logs
The British Fires Sway Collection
Discover the perfect frame design
About the British Fires Sway Collection
The Sway 16" transforms an empty fireplace grate into a stunning focal point without the need for a chimney, flue, or gas connection. Designed to fit standard British 16" openings, it brings genuine fireplace atmosphere to homes that thought they'd never have one.
Choose your frame. The Classic offers three-bar curved fret styling that echoes traditional ironwork — available in Black Chrome, Black Nickel, or Black Brass. The Elegance provides a cleaner two-bar design with wider outlay and contemporary finishes including Chrome Nickel and Chrome Brushed. Both frame the same award-winning fire: hand-scorched oak logs, LED flame technology, thermostatic control, and Rear Dark Glass for minimal reflections.
Watch The British Fires Sway
Classic vs Elegance: Choose Your Character
The Classic frame brings traditional ribbed ironwork styling with three curved bars — familiar, heritage-rich, quietly confident. The Elegance frame offers a cleaner two-bar design with wider outlay — contemporary, intentional, bold. Same fire, different personality.
Hand-Scorched British Oak
Behind every frame sits the same fuel bed: genuine British oak logs, individually hand-scorched and arranged by technicians on a forest-floor bed of bark and twigs. Each Sway has its own unique campfire — real wood, real character, no plastic approximation.
Standard 16" Fitting
The Sway fits standard 16" (406mm) British fireplace openings — no builder, no structural work, no chimney required. Spacer frames allow semi-recessed or freestanding installation. A standard 13A socket and an empty grate are all you need.
Why Choose Marlow
Expert Consultation
Our specialists guide you through every step, from selection to installation.
Premium Collections
Curated selection of the finest fireplaces from leading manufacturers.
Trusted Installation
Certified professionals ensure safe, compliant installation every time.
Lifetime Support
We're here for you long after installation, with maintenance and warranty support.
Frequently Asked Questions
What's the difference between the Classic and Elegance frames?
The Classic has a three-bar curved fret with traditional ribbed styling (Black Chrome, Black Nickel, Black Brass). The Elegance has a cleaner two-bar design with wider outlay and more contemporary finishes (Black Brass, Black Nickel, Chrome Nickel, Chrome Brushed). Both fit the same 16" fire insert.
Do I need a chimney?
No. The Sway is 100% electric. No chimney, no flue, no gas connection. Just a standard 13A plug socket.
Will it fit my fireplace?
The Sway fits standard 16" (406mm) British fireplace openings. Measure your opening before ordering. Spacer frames are included for depth adjustment.
Can I install it myself?
Semi-recessed or freestanding installation is straightforward for confident DIYers. If you're unsure, a British Fires dealer can install it professionally.
What's included in the box?
The fire insert, your chosen frame (Classic or Elegance in selected finish), Deluxe Real Logs fuel bed, remote control, spacer frames, and installation instructions
See the British Fires Sway in Action
Learn more about the British Fires Sway
British Fires Sway Elegance Frame
British Fires Sway Classic Frame
Why Choose British Fires
British Fires was founded to bring premium electric fireplace technology to the UK market — engineered specifically for British homes, British installation standards, and British aesthetics. The New Forest range is named after the ancient woodland in Hampshire, England, and the fuel beds are crafted using genuine British oak sourced from Dorset forests. These aren't imported generic electric fires with a UK plug fitted — they're designed from the ground up for how we actually live and heat our homes.
- British design
- British materials
- Hand-scorched oak logs
Experience Marlow In Person
Nothing compares to seeing our range of appliances up close and interacting with them as you would at home. Visit our Marlow showroom in Buckinghamshire, to go through your ideas and discuss your options.
Saturday: 10am—3pm
